You can surely add the ever-increasing value of gold to this list. Benjamin Franklin once remarked that ‘nothing is certain but death and taxes’. By owning a quality gold watch, you are guaranteed an investment that will not only look incredible on your wrist but also in your portfolio. There’s a reason we use the term ‘gold standard’ to describe anything that is at the top of its game. Civilisations have risen and fallen, trade and commerce have evolved through the centuries-all on the back of this undeniably precious resource. Ever since mankind discovered this shiny yellow metal, we have been utterly fascinated by it. And when that glint is on your wrist-even better! For watch connoisseurs and collectors out there, nothing spells elegance, sophistication and, most importantly, success better than a gold watch. More details at that glitters might not be gold, but nothing really catches the eye like a hint of aurum. Limited to 50 pieces exclusively for members of the Collective club, the watch has a retail price of USD 6,850. The last detail to set this watch apart from the crowd is the tough and long-lasting Cordura fabric strap “to provide the watch with a more industrial feel” and underline the tool watch aesthetic pursued in this collaboration. Although you can’t see it in the pictures provided, the case back will feature an XX/50 and C.01 engraving. Underneath the sapphire crystal on the reverse side is an El Primero 4601 automatic column-wheel chronograph movement running at 36,000vph/5Hz with a robust power reserve of 50 hours. Incidentally, the C.01 in the name of the watch indicates that it is the launch piece for Collective members. Like the hour and minute hands, the chronograph hand is also rhodium-plated to blend into the soothing colour scheme. The applied and facetted hour markers and hands are familiar, but the lume (Super-LumiNova C1) on the tips of the markers and down the hands glows a cool shade of blue in the dark. According to the brand, this decision was taken in the name of balance.
All the printing on the dial is also picked out in grey and for those of you who have a phobia to date windows, this too has been suppressed. The dial features a matte white background with subtle light-grey accents on the minute track and sub-dials. Gone are the colourful sub-dials and red central chronograph hand and instead, the watch presents an almost monochrome appearance. The real customisation tweaks though have to do with the dial. The case, with a height of 12.45mm, features the familiar alternating polished and satin-brushed surfaces of other El Primero watches but has bespoke satin-brushed pushers to match the lugs. The Collective club has gone for the smaller 38mm steel case as opposed to the 42mm – selecting the same case size as the original 1969 model. What’s different about the Chronomaster El Primero C.01? As fans of Zenith’s El Primero, which incidentally celebrates its 50 th anniversary this year, the founders decided to kick off their members-only club with 50 customised watches of Chronomaster El Primero. Obviously the collector’s club founders – Gabe Reilly and Asher Rapkin – spotted a niche in this high-tech oasis for good old mechanical watches and created the club Collective. With such a high concentration of IT companies and the looming presence of Apple, it would be fair to deduce that most techie guys in Silicon Valley stick to techie gadgets when it comes to wrist wear. A collector’s club based in Silicon Valley is the latest recipient of a customised Zenith watch for its members. It’s becoming more and more frequent for watch brands to create special, exclusive editions for bona fide collectors.
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